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Revlon Inks Global Licensing Agreement with Iconix International

The initial launch, set for debut in 2027, will feature fragrances inspired by the brand’s ocean-driven lifestyle.

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By: Lianna Albrizio

Associate Editor

Revlon has signed a second global licensing agreement with Iconix International Inc. to develop and launch the first fragrance collection for Salt Life. Set to debut in 2027, the collection will bring the coastal lifestyle brand into the beauty category. Officials said fragrance represents roughly a quarter of Revlon’s portfolio, and the company is committed to strategically expanding this category with lifestyle‑driven brands. The initial launch will feature fragrances inspired by the bra...

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